BlueNile


 I designed and executed multimedia campaigns, in collaboration with merchandise and copywriter teams, for jewelry products, producing high quality emails, banners, table top signage, and magazine ads. I additionally use html and CSS to QA email campaigns, and support my team in website campaigns.  Above is an example of a typical email from a campaign. And below you can see the full campaign. Including a Launch email, two support emails and the reminder. CTA above the mobile fold is key to accrue the most Click to Open data, which conveys into better results.

    

In order to support each campaign, I created a set of banners, according to vendors specs from all around the world.


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