ERA’s rebranding school project put all of my creativity to test. Without a doubt, it was a piece of work that required a great deal of effort, beginning with the creation of the logo, which was based on sketches that didn’t pan out until after repeated attempts to transform the visual image of a local Alaskan airline. Once I had found a suitable sketch, I learned that most of a graphic designer’s work depends on brainstorming.
One of the requirements of the project was to create a Graphic Standards Manual, a guide to all of the new graphic elements of the company and an explanation of their correct usage.
The logo was also implemented on aircrafts, passenger boarding stairs, and pieces of collateral merchandise, in order to ensure brand positioning.
The last part of this assignment was to create wireframes for the new website. Based on the Graphics Manual, I developed home page and two additional pages.
And here is the final mockup of the home page…