Following the base creative for the launch of the new Mario Kart 8, in this project for the launch of this great game, the goal was to localize, and adapt the primary layout, to a wide variety of vendor requirements. The initial layout was built for portrait. But I managed to convert it into landscape, according to specs.
I created billboards that were displayed in Mexico City, Panama City and Santiago de Chile. These pieces were shown in malls and various large billboard spaces in Latin America.Enlarge
Stores like Best Buy and Walmart have a Nintendo promotional spaces and shelve reels within these spaces. I created versions of display banners, based on the sizes requested by the vendor.
Web banners and landing pages for different retail stores and also social media channels were also needed for the launch of MK8. My mission was always to make it look cohesive with along with the campaign and keep the k load under vendor standards and requirements .